New products

Mustela Stelatopia Emollient Balm is a multi-action moisturizing balm that works to replenish, soothe, and restore your baby's eczema-prone skin. T...

Getting baby to take medicine is never an easy task (especially when they’re sick!). That’s where Munchkin’s The Medicator™ comes in, a special...

Like all Ely’s & Co. products, we created our 100% Cotton Muslin Swaddle Blankets with your baby’s safety in mind. We understand the importa...

Let's get moving! Your busy baby can chat with Puppy, do some counting, and hear all about different colors and greetings with the Laugh & ...

The LambPOD is the ideal cold-weather footmuff. It’s cozy, insulated, heavyweight, and zips on and off, with openings that work with the standard 5...

SUPER SOFT & PLUSH: Give your baby a comfortable place to rest their head when you put them to bed. Abstract crib sheets provide the perfect c...

Wrap your sweet baby's head in this classic Beanie. Made with premium jersey knit cotton, Ely's & Co.'s beanie has a super soft, stretchy &...

SUPER SOFT & PLUSH: Give your baby a comfortable place to rest their head when you put them to bed. Abstract crib sheets provide the perfect c...

Featuring two ways to use it: bedside sleeper or stand-alone bassinet, our 2-in-1 sleep solution keeps baby comfy and close. In bedside m...

SUPER SOFT & PLUSH: Give your baby a comfortable place to rest their head when you put them to bed. Abstract crib sheets provide the perfect c...