New products

It's smart, It's Swedish, It's maybe a little strange. It's the doctor-invented nasal aspirator what actually works!

Take care of baby's dry scalp + help prevent future flakiness with Oh Cr*p! Cradle Cap Flake Fixer Scalp Spray + Scalp Mask Duo. The ulti...

Rinse the day off of your little one with the Control The Flow Rinser cup. This dual flow rinse cup features a soft rain shower spout tha...

True story: You're probably going to get cracked, sore nipples while nursing. So you’ll want a soothing solution to calm your milky pair. Our No-M...

Scared of a snip slip? Nix your nail-care nerves and take total trimming control with the Electric Nail Buffer. It safely buffs and shap...

Saltwater soaks are a fave remedy but also a messy time suck. That’s why our natural Cracked Nipple Saline Spray is easy + convenient, so you can ...

It's smart, It's Swedish, It's maybe a little strange. It's the doctor-invented nasal aspirator what actually works! To Use: Place large tube again...

Oh Cr*p! Cradle Cap Flake Fixer Scalp Spray rehydrates + protects baby's sensitive, dry, flaky scalp. Post bath time, spray on baby's scalp and...

Tell the flakes on baby's dry scalp to GTFO with the Flake Fixer Scalp Mask. Gently massage into baby's dry scalp at the beginning of bath time...

Dentists recommend kicking the paci habit by the time baby is 12 months old. We've got the weaning process down to a science (literally!) with ...

A natural solution for colic, constipation, and other gas-related problems, The Windi works instantly and does not require ingestion of any drops o...

The ultimate booger busting team brings you our 3-in-1 Picker. It's as grossly satisfying as sucking snot, but perfectly designed to clean crus...

FROM DELIVERY TO BOOGERS, BUTTS AND BEYOND! Frida is the brand that gets parents. That means you. We are not a lifestyle. Far from it. We are a...

Tackle all of your trimming troubles without nicking baby's sensitive skin with the NailFrida SnipperClipper. See what you're snipping through the ...

The S-Curved Files let you and baby save face with a design that contours to baby's nails for a perfectly filed finish.

Booger freedom starts with NoseFrida Saline Mist! Made with only water and salt, this gentle saline nasal spray is perfect for loosening snot a...

The 3-in-1 True Temp Thermometer for rectal, oral, or armpit use will be your fever fighting bestie. It delivers a 10 second quick read wit...

Nail Scissors take the fear out of cutting the tiniest talons. Safe, rounded blade tips help you snip precisely, while an ergonomic, non-slip handl...

Tackle all of your trimming troubles without nicking baby's sensitive skin with the NailFrida SnipperClipper Set. See what you're snipping through ...

NoseFrida the SnotSucker, your go-to natural baby booger buster now comes in a keep-it-all-in-one-place travel case.

Electric Nosefrida is a great choice for parents who love the cult-favorite seersucker. With the push of a button, suction out stubborn boogers...

Turn almost any sink - pedestal sinks, kitchen sinks and more - into a newborn baby bathtub with the Soft Sink Baby Bath by Frida Baby. Finally...

The thick or curly hair Detangler Brush helps manage your kid's snarls and knots, without hurting their sensitive scalp. Designed specifically ...