New products

We've all heard the expession "sleep like a baby". At First Essentials we make sure that is indeed the case and where better to start with than a ...

SUPER SOFT & PLUSH: Give your baby a comfortable place to rest their head when you put them to bed. Abstract crib sheets provide the perfect c...

Add a board to your Silver Cross Wave or Silver Cross Coast stroller to allow an older child to ride along.The board is finished in tough, durable ...

There are so many sights and activities to discover on this brightly colored **Fisher-Price Rainforest Jumperoo** —music, lights and exci...

Diaper pail refill costs can seriously add up. But you can still be a money-saving, diapering genius with the Nursery Fresh® Diaper Pail Refills by...

Wherever you take your tot, you know there’s always a chance of a mess. Our On-the-Go Wipes Dispenser has a handy strap to secure it to a strol...

With the Fisher-Price Fitness Fun Folding Jumperoo activity center, your baby can bounce into gym-themed action! This activity center off...

Roll into a ruckus of melody-making fun!The included mallet lets little ones bang out tunes both wild and wonderful. Meanwhile, flip to the other s...

Tommee Tippee Closer to Nature Added Cereal Bottle is uniquely designed for babies with reflux or to improve sleep. The silicone nipple has a Y-cut...

Even the bigger kids can enjoy the Silver Cross Dune or Reef strollers with this clip-on, fold away board

This nifty Biblet is sized just right to be your baby's first bib! The soft and absorbent toweling fabric will keep baby's sensitive skin dry, plus...

Shed some light on middle-of-the-night diaper changes with our modern diaper caddy! The handle shines softly with a touch-sensitive light and a 10 ...

Dress your stroller for winter! Add an elegant accent to your stroller or car seat by attaching our luxe faux fur trim to the canopy. The arctic gr...

Watch it wobble around and around!Three uniquely textured tracks slide onto the tower in any order you want. Drop one of the balls onto the top and...