New products

SUPER SOFT & PLUSH: Give your baby a comfortable place to rest their head when you put them to bed. Abstract crib sheets provide the perfect c...

The Baby Throne Food Tray is specifically designed to seamlessly integrate with the Baby Throne high chair, ensuring a perfect fit and hassle-free ...

Specially formulated for babies ages 0 to 2, alcohol-free Jacadi eau de senteur is hypoallergenic to deliciously scent baby's delicate skin in tota...

Children need to have direct experience with the world in order to make sense of and learn about it. Have you ever thought about all the things chi...

We may be the gold standard in pacifier clips, but we’re throwing our baby essentials expertise *into the ring!* NEW Beaded Silicone & Wood Tee...

Easing The Load Gently compresses your bump, while redistributing the weight. Helps with pelvic joint support, round ligament pain, sciatica...

Get the safety lock system that has been proven stronger and help keep your little explorer from accessing off-limit cabinets and drawers. The Safe...

Mustela's Gentle Shampoo is the perfect daily solution for cleaning your baby's delicate hair and scalp and can be used daily. Our tear-free baby s...

Wrap your sweet baby's head in this classic Beanie. Made with premium jersey knit cotton, Ely's & Co.'s beanie has a super soft, stretchy &...

SUPER SOFT & PLUSH: Give your baby a comfortable place to rest their head when you put them to bed. Abstract crib sheets provide the perfect c...

SUPER SOFT & PLUSH: Give your baby a comfortable place to rest their head when you put them to bed. Abstract crib sheets provide the perfect c...

Our Long Sleeve Bib is terrific for self-feeders! The water-resistant nylon sleeves provide extra protection from food wobbling off a spoon or fork...

Baby will find a new place (and tons of activities) to discover around every corner of this learning table. Head to the zoo and spin the roller...