New products

Cuddle, play & learn! Your little one’s new exploratory tagalong! The attachable Bitzy Traveler™ is made with minky velour and featur...

Snuggle, giggle, and discover with our Link & Love! The perfect companion for your little one's playtime adventures, it's packed with jin...

Shake, rattle & teethe! Get ready for triple the fun with the Sweetie Shake Plus™. The soft silicone teether, colorful dancing beads ...

Stay in the Loop! Soothe and massage baby’s sore gums with Itzy Loops™. Featuring two soft silicone rings and a textured link, this teeth...

Carmen the Cow! The Itzy Pal™ joins your little one as the most playful (& cutest!) pal on the block! Let baby discover the soft plus...

Teethe, Taste, & Train! Give baby their first taste of self-feeding with the Itzy Pre-feeding Teether Set™! Featuring looped handles ...

The Sweetie Pal™ lovey set by Itzy Ritzy is easy for baby to grasp while also keeping the pacifier in place. The plush animal is detachab...

Billie the Bunny! Our snuggly Itzy Lovey features soft plush fabric and textured ribbons that baby will love to explore! A textured silic...

A Lullaby to Go! Create calming vibes wherever you go with our Bitzy Notes™ musical pull toy. Made of soft natural cotton fabric, this pl...

Help your little one keep their cool while teething with these adorable cactus teethers! Our 3-pack of water-filled teethers are textured...

Shake the teething blues away with an adorable Ritzy Rattle™! Our silicone rattle teether features a gentle rattle sound and includes two...

Chew on this! Soft silicone teething chew tube is perfect for front, side, and back teething. Pop it in your bag for easy, fun, and safe ...

A sensory sensation for your little one! The Itzy Spinner™ is a sensory toy and teether all-in-one. Gentle rattle sounds and a spinning f...

Cooper the Cactus! Bid farewell to teething troubles with Itzy Ritzy’s Chew Crew™. Crafted with easy-to-hold handles, this teething compa...

A Fidget Toy That Pops! Put a new spin on sensory play with the Itzy Pop & Whirl™ fidget toy. Featuring a suction cup base, it sticks...

Sink into the gloriously cushioned frame of a Relax S+ glider to feed the baby, calm the toddler, or just to relax. Rhythmically smooth rocking m...

The Baby Set allows you to use the TOBO chair for your baby from 6 to 36 months. It ensures optimal comfort and support thanks to its first age bac...