New products

Try Boon’s new SLANT on the classic baby bouncer! Our easy-to-use design sets up fast, letting you quickly give baby a cozy seat with just the righ...

Do you and your baby need some downtime and a change of scenery? Meet the new Maxi-Cosi Kori 2-in-1 rocker, for babies who rock. The Kori features ...

SILVERETTE ® are small cups crafted out of 925 sterling silver that fit over and help to protect nipples while breastfeeding. Silver is a natural a...

Silverette O-Feel Silicone ring Made entirely of hypoallergenic, medical-grade silicone, the O-Feel ring joins forces with Silverette to keep your ...

Warm, insulating and very breathable, these Abstract Crib Sheets will help your baby sleep soundly during nap time and when going down for the nigh...

It's smart, It's Swedish, It's maybe a little strange. It's the doctor-invented nasal aspirator what actually works!

Take care of baby's dry scalp + help prevent future flakiness with Oh Cr*p! Cradle Cap Flake Fixer Scalp Spray + Scalp Mask Duo. The ulti...

Encourage your little one to explore the toy independently. Does your baby know what a camera is? Does he or she discover the pop up flash when th...

These bibs are a favourite of Mums and Dads everywhere – “Best Bibs ever” they say! The Towel Bib range is made from premium quality 100% cotton ve...

Made with super soft velour toweling, these functional and fabulous bandana bibs have a waterproof backing to keep your little one clean and dry fr...

Bonikka baby boy soft doll is wearing a blue and white striped outfit with a matching blue hat. Our baby boy rag doll makes the perfect cuddly firs...

Beautiful Precious babies are such an adorable collection of small baby dolls. Perfect size for those little hands to grip. They have a natural rub...

Beautiful Precious babies are such an adorable collection of small baby dolls. Perfect size for those little hands to grip. They have a natural rub...

Beautiful Precious babies are such an adorable collection of small baby dolls. Perfect size for those little hands to grip. They have a natural rub...

Beautiful Precious babies are such an adorable collection of small baby dolls. Perfect size for those little hands to grip. They have a natural rub...

Beautiful Precious babies are such an adorable collection of small baby dolls. Perfect size for those little hands to grip. They have a natural rub...

Beautiful Precious babies are such an adorable collection of small baby dolls. Perfect size for those little hands to grip. They have a natural rub...

Beautiful Precious babies are such an adorable collection of small baby dolls. Perfect size for those little hands to grip. They have a natural rub...

Fran from our Dames range, is a gorgeous and sweet doll who loves to go out on a adventure with her friends. She loves tea parties and cake. Her fa...

Part of our Butterfly Kids Collection, Ria is adorable, delightfully soft, and is the perfect doll to comfort your little doll. 

Part of our Butterfly Kids Collection, Pari is adorable, delightfully soft, and is the perfect doll to comfort your little doll. 

Bonikka's baby girl soft doll is wearing a cute jersey pink jumper with white and pink stripy trousers and has a matching pink hat.Our baby girl ra...