Best selling products

NoseFrida the SnotSucker, your go-to natural baby booger buster now comes in a keep-it-all-in-one-place travel case.

Electric Nosefrida is a great choice for parents who love the cult-favorite seersucker. With the push of a button, suction out stubborn boogers...

Turn almost any sink - pedestal sinks, kitchen sinks and more - into a newborn baby bathtub with the Soft Sink Baby Bath by Frida Baby. Finally...

The thick or curly hair Detangler Brush helps manage your kid's snarls and knots, without hurting their sensitive scalp. Designed specifically ...

Wash the day off of your little one while keeping their skin happy from head to toe with Head Shoulders Knees & Toes Shampoo + Body Wash. I...

The 3-in-1 Ear, Forehead + Touchless Infrared Thermometer is the ultimate multi-use infrared thermometer, delivering accurate temperature readi...

Did you know that almost 70% of babies end up with crusty cradle cap? Give flakes the brush off with our Flake Fixer - the first 3-step system spec...

The All-in-One Potty Kit is loaded with all the essential tools and tips for potty-training success. Get set with the 3-in-1 Grow-With-Me Potty...

Keep baby's do smooth with this head-hugging, super soft brush + styling comb. Brush hair gently from scalp towards the hair tips to distribute the...

NoseFrida Saline Snot Spray is the all-natural, simple saline solution. And by "simple" we mean two ingredients - sea salt and water - that’s all! ...

Fevers and newborns are not a good mix. Butt, knowing their temp, and knowing it quickly, is. The Quick-Read Rectal Thermometer gives you fast and...

It's smart, It's Swedish, It's maybe a little strange. It's the doctor-invented nasal aspirator that actually works!To Use: Place large tube agains...