BATH & POTTY

Moisturize and soothe your baby's delicate skin with our natural Baby Oil. Using a small amount, gently massage oil onto your baby's skin in...

Soothe and moisturize your baby's skin with Mushie's Baby Body Lotion. Derived from natural ingredients, our formula protects and hydrates dry ...

Has your little one turned your bath tub into a toy box? You'll love how simple it is to keep your bathroom clutter-free with the Super S...

Are you surprised how even a small amount of toys can cause a big mess? There’s no need to limit the fun when you can keep the mess corne...

Munchkin Arm & Hammer Stay Fresh Nursery Deodorizers From baby’s room to the bathroom, household odors can really sneak up on you....

Terry Cloth,cotton SET INCLUDES: Our bath towel set features a 30x30 inch hooded towel and a 10x10 inch washcloth with a loop, both crafted from 1...

Terry Cloth,cotton SET INCLUDES: Our bath towel set features a 30x30 inch hooded towel and a 10x10 inch washcloth with a loop, both crafted from 1...

Terry Cloth,cotton SET INCLUDES: Our bath towel set features a 30x30 inch hooded towel and a 10x10 inch washcloth with a loop, both crafted from 1...

Terry Cloth,cotton SET INCLUDES: Our bath towel set features a 30x30 inch hooded towel and a 10x10 inch washcloth with a loop, both crafted from 1...

Protect and hydrate your baby’s skin with our best-selling nourishing lotion. Apply after a bath to lock in moisture and avoid dry skin.

Turn almost any sink - pedestal sinks, kitchen sinks and more - into a newborn baby bathtub with the Soft Sink Baby Bath by Frida Baby. Finally...

When it comes to oral care, it’s good to start ’em young! The SmileFrida Finger Brush makes it easy to clean your squirmy little one’s ba...

Wash the day off of your little one while keeping their skin happy from head to toe with Head Shoulders Knees & Toes Shampoo + Body Wash. I...

Tackle all of your trimming troubles without nicking baby's sensitive skin with the NailFrida SnipperClipper. See what you're snipping through the ...

Oh Cr*p! Cradle Cap Flake Fixer Scalp Spray rehydrates + protects baby's sensitive, dry, flaky scalp. Post bath time, spray on baby's scalp and...

Take care of baby's dry scalp + help prevent future flakiness with Oh Cr*p! Cradle Cap Flake Fixer Scalp Spray + Scalp Mask Duo. The ulti...

Tell the flakes on baby's dry scalp to GTFO with the Flake Fixer Scalp Mask. Gently massage into baby's dry scalp at the beginning of bath time...

FROM DELIVERY TO BOOGERS, BUTTS AND BEYOND! Frida is the brand that gets parents. That means you. We are not a lifestyle. Far from it. We are a...

Did you know that almost 70% of babies end up with crusty cradle cap? Give flakes the brush off with our Flake Fixer - the first 3-step system spec...

Rinse the day off of your little one with the Control The Flow Rinser cup. This dual flow rinse cup features a soft rain shower spout tha...

The ultimate booger busting team brings you our 3-in-1 Picker. It's as grossly satisfying as sucking snot, but perfectly designed to clean crus...

Our Toilet Training Seat fits most standard toilets securely. The stylish aqua color can be used both for boys and girls Specially Designed Splash...

Baby Bathtime Essentials Bundle | Practical & Eco-Friendly Bathtime Set for Babies & Toddlers Enjoy a safe, cozy, and organized bathtime ro...

Made for sunny days and seaside adventures, the Terry Robe & Poncho Collection is crafted in soft, absorbent cotton terry. Perfect for the pool...

The Jool Baby Real Feel Potty is designed to make potty training feel exciting, natural, and just like the real thing. With realistic details, incl...

Is bathing your baby a little bit like trying to catch a slippery fish? Not to worry, there’s a simple way to keep soap and water out of your l...

The Summer My Bath Seat provides a helping hand to parents at bath time and is perfect for increasingly mobile little ones transitioning to an ...

The Summer My Bath Seat™ provides a helping hand to parents at bath time and is perfect for increasingly mobile little ones transitioning to an...

Great for bath and bubbles games, these little boat toys and stacking cups can float on water. This set of 3 boats come in various colors and link ...