BATH & POTTY

The S-Curved Files let you and baby save face with a design that contours to baby's nails for a perfectly filed finish.

Bathing baby can be a pain in the splash with all the gear you need for every stage they go through. The Grow-With-Me Bath Tub is the one-and-d...

Turn almost any sink - pedestal sinks, kitchen sinks and more - into a newborn baby bathtub with the Soft Sink Baby Bath by Frida Baby. Finally...

When it comes to oral care, it’s good to start ’em young! The SmileFrida Finger Brush makes it easy to clean your squirmy little one’s ba...

Wash the day off of your little one while keeping their skin happy from head to toe with Head Shoulders Knees & Toes Shampoo + Body Wash. I...

Tackle all of your trimming troubles without nicking baby's sensitive skin with the NailFrida SnipperClipper. See what you're snipping through the ...

Oh Cr*p! Cradle Cap Flake Fixer Scalp Spray rehydrates + protects baby's sensitive, dry, flaky scalp. Post bath time, spray on baby's scalp and...

Take care of baby's dry scalp + help prevent future flakiness with Oh Cr*p! Cradle Cap Flake Fixer Scalp Spray + Scalp Mask Duo. The ulti...

Tell the flakes on baby's dry scalp to GTFO with the Flake Fixer Scalp Mask. Gently massage into baby's dry scalp at the beginning of bath time...

FROM DELIVERY TO BOOGERS, BUTTS AND BEYOND! Frida is the brand that gets parents. That means you. We are not a lifestyle. Far from it. We are a...

Did you know that almost 70% of babies end up with crusty cradle cap? Give flakes the brush off with our Flake Fixer - the first 3-step system spec...

Rinse the day off of your little one with the Control The Flow Rinser cup. This dual flow rinse cup features a soft rain shower spout tha...

The ultimate booger busting team brings you our 3-in-1 Picker. It's as grossly satisfying as sucking snot, but perfectly designed to clean crus...

The All-in-One Potty Kit is loaded with all the essential tools and tips for potty-training success. Get set with the 3-in-1 Grow-With-Me Potty...