Products

Boost your potty training toddler's confidence with The First Years Soft Grip Trainer Seat. Designed to make the potty training experience easier f...

  Highlights: Beads make fun noises with every spin Easy to hold handle Textured for teething babies For newborns and up ...

Want to help your baby sleep better? Just remember Red Before Bed and you’ll be on your way! The Sunset Baby Soother from The First Years uses ...

The First Years is finding new ways to make your favorite products even better. Our Sure Comfort™ Renewed Baby Bather is made with 50% recycled pla...

Original Jolly Jumper® with Portable Stand provides fun and physical fitness for baby. The Original Jolly Jumper Designed for babies from approxima...

Do you struggle to find space to carry all of your bags when shopping or out for a stroll with the baby? The Mommy Hook® fits virtually any strolle...

Introducing our Silicone Pacifier Clip, the perfect accessory for busy parents and their little ones. Designed with safety and convenience in mind,...

Angelina is one of the newest additions to our Bonikka Doll Collection. She is a very sweet and loveable doll made from organic fabric. Her beautif...

Bonikka's baby girl soft doll is wearing a cute jersey pink jumper with white and pink stripy trousers and has a matching pink hat.Our baby girl ra...

Bonikka baby boy soft doll is wearing a blue and white striped outfit with a matching blue hat. Our baby boy rag doll makes the perfect cuddly firs...

Fran from our Dames range, is a gorgeous and sweet doll who loves to go out on a adventure with her friends. She loves tea parties and cake. Her fa...

Lil'l Katy from our Dames range, is a gorgeous and sweet doll who loves to go out on a adventure with her friends. She loves tea parties and dressi...

Lil'l Peggy from our Dames range, Is a gorgeous and sweet doll who loves quilting, tea parties and afternoons strolling in the gardens with her fri...

Part of our Butterfly Kids Collection, Pari is adorable, delightfully soft, and is the perfect doll to comfort your little doll. 

Pia is a soft doll from our Butterfly kids range in her bright peach plush dress. She has a lovely soft peach dress with a 3D butterfly on the side...

Beautiful Precious babies are such an adorable collection of small baby dolls. Perfect size for those little hands to grip. They have a natural rub...

Beautiful Precious babies are such an adorable collection of small baby dolls. Perfect size for those little hands to grip. They have a natural rub...

Beautiful Precious babies are such an adorable collection of small baby dolls. Perfect size for those little hands to grip. They have a natural rub...

Beautiful Precious babies are such an adorable collection of small baby dolls. Perfect size for those little hands to grip. They have a natural rub...